Digital Marketing Workshops

Timelapse brought together marketing experts from Silicon Valley and beyond to offer advanced marketing trainings in a flexible and compelling format.

Content: Leverage Copywriting to Maximize Your Impact

Date: Thursday, June 22nd 2017
Time: 8.30am to 1pm PST (light breakfast will be served!)
Location: 2180 Bryant Street, 94110 San Francisco (map)
Cost: $390 /person
  • Learn from a Senior Copywriter how great copy drives behavior.
  • Strengthen the impact of your headlines, ads, blogs, and marketing materials.
  • Ensure that your brand is speaking in a distinct and unified voice.
  • Join the Timelapse Community and network with experienced marketers.

Start-ups, Structure Your B2B Lead Generation Strategy

Date: Thursday, September 7th 2017
Time: 8.30am to 1pm PST (light breakfast will be served!)
Location: 2180 Bryant Street, 94110 San Francisco (map)
Cost: $390 /person
  • Build or optimize your B2B sales funnel the right way.
  • Review each acquisition channel and learn how to organize and prioritize them.
  • Review and discuss inspiring, real-world case studies.
  • Learn to measure and optimize your lead gen success with the right KPIs and tools.
  • Join the Timelapse Community and network with like-minded marketers.

SEO: Outrank Your Competition With Advanced SEO.

Date: Thursday, May 11th 2017
Time: 8.30am to 1pm PST (light breakfast will be served!)
Location: 2180 Bryant Street, 94110 San Francisco (map)
Cost: $390 /person
  • Increase your organic traffic by learning the latest and most successful SEO techniques.
  • Learn step-by-step processes to increase the quantity and relevancy of your backlinks.
  • Apply the learnings to your website with hands-on exercises during the course.
  • Learn to measure and optimize your SEO performance with the best SEO monitoring tools.
  • Join the Timelapse Community and network with like-minded marketers.

Read Course Description

This class will cover premiere SEO strategy while teaching you new and advanced SEO techniques. SEO (Search Engine Optimization) is one of the most powerful and profitable marketing strategies in use today. According to MarketingCharts.com, 8 in 10 global company marketers rate Search Engine Optimization (SEO) as either excellent or good in terms of return on investment (ROI). It makes SEO the best ranked marketing channel before Email Marketing and Paid Search (PPC). At Timelapse, you’ll be taught proven tactics to further optimize your company’s performance on Google, and get a walk through of top free and paid SEO tools. You are guaranteed to get results by the end of the class by participating in the interactive workshops, following clear step-by-step processes to optimize your SEO, and reviewing insightful SEO examples. By studying the latest macro trends at Google, reviewing key algorithm updates and search engine result page features, you can build an SEO strategy that will work years into the future.

1- SEO Strategy Essentials

  • Overview of SEO Tools
  • Team skill sets & Company culture
  • Introduction to Enterprise SEO
  • Google Search Console
  • Keyword research strategy
  • Keyword rankings analysis
  • Keyword difficulty scores
  • Competitor research/rankings
  • Backlink tools - acquisition and reporting
  • SEO audit tools - screaming frog, moz and more
  • Google analytics & SEO dashboards
  • Multi-Attribution
  • Weekly tasks - blogging / content hacking
  • Weekly tasks - email marketing, social media marketing
  • Weekly tasks - linkbuilding / different types / improving domain authority
  • Weekly tasks - tracking rankings, measuring SEO success

2 - Enhance Your SEO Performance

  • Starting with an SEO audit
  • Content depth
  • On-Page SEO techniques
  • Internal and external links.
  • Backlinks and domain authority
  • Keyword research and tools / hacks with Google Search Console
  • On-Page SEO variables
  • Video SEO
  • Relatively unknown SEO variables (publish date / rankings hacks)
  • Relationship between SEO and UX
  • Time spent on page
  • Engagement, Page usability / Bounce rate
  • Linkbuilding hacks
  • Networking with social influencers
  • Mobile SEO hacks

3 - Technical SEO Optimization

  • Flat architecture
  • Subdomains
  • Crawling parameters / URL Structure
  • Site maps
  • How this relates to enterprise, ecommerce
  • When to use robots.txt, no-follow, no-follow no-index
  • Google Page Speed Insights
  • HTML - alt text
  • Structured Data Markup - different uses
  • One-page lannax scrolling sites
  • How does Google read CSS and JavaScript
  • JavaScript within links
  • Foreign language SEO strategies
  • Creating mobile SEO friendly websites

Prerequisites: You need to have access to your website back-end and the ability to modify titles, texts, and urls. Familiarity with the following tools can help you maximize your time in this class: Google Analytics, Google Webmaster Tools, website content management systems and blogging platforms.

Cort Tafoya: SEO, SEM & Content Marketing Expert

Cort Tafoya is a growth hacker and founder at SEOshrugged.com who has used SEO to increase web traffic and acquisition at every company he’s been a part of. Tafoya is a guest speaker at PARISOMA, the Startup Leadership Program, AcademyX and Hack Reactor as well as an AirPair SEO consultant. He’s participated as an SEO expert on website redesign teams, SEO campaigns for various clients, performed tons of SEO audits and even consulted on projects to remove Google penalties from various websites. Currently he’s an SEO / marketing consultant for multiple companies in the S.F. area.

Well-suited for:

  1. Marketing Coordinators, Associates, or Managers.
  2. Digital Marketers.
  3. Web Marketing Consultants.
  4. Entrepreneurs.
  5. Startup Marketers.
  6. SEO Enthusiasts.

Interested? Let's get in touch!





Location

637 Natoma Street,
San Francisco CA 94103

Get in Touch

+1 (415) 216 6181
contact@timelapsesf.com

Let's Meet

M-F - 9-00 am to 6-00 pm
TimelapseSF.com